Towards better attitudes and behaviors
Young people are key to solve everyday mobility problems in Lima, a city where road fatalities, congestion, and air pollution are everyday concerns. Youth are commonly more prompted to change attitudes and behaviors than older people and they can even be an example for adults of what be good citizens means. Our campaign Ángeles de la Movilidad – CARMA involves motivated young people, citizens, authorities, and workers in a variety of actions that pursuit a change in attitudes and behaviors related to urban mobility and road safety. Ángeles de la Movilidad – CARMA is part of the CARMA-project as well as of a major local program on road safety led by TRANSITEMOS® and supported by several Peruvian public and private organizations.
In order to achieve more sustainable mobility and promote road safety, our actions address the four fields of the CARMA-project (youth employment, ecology, health, and citizenship) through four key messages:
- Being good citizens by respecting pedestrians and guaranteeing a safety school path
- Drinking and driving as a public health concern
- Bicycle logistics as a youth employment strategy
- Not blocking intersections as a way of reducing emissions and environmental pollution
Actions are organized in three groups: actions at road intersections focused on passers-by and car drivers; activations in public spaces with on-site games; and talks to high school students.